( SAADA ) is a non-profit organization, that identifies and nurtures up and coming South African talent in their various creative fields.


SAADP Objectives

The SAADP programme is unique because it guides and transforms the artist through the programme, thus enabling them to reach their highest potential.


SAADA Objectives

To provide training to ensure sustainability of careers in the arts, improvement in productivity, and effectiveness of talent in the industry.


MAHEFE Objectives

To develop, preserve, promote our country’s Arts and Culture. Reclaim our culture, heritage and our spot in the country’s music loving nations.


About Us

SAADA has identified a gap in the life and business skills amongst the young art practitioners in our country. We are aware that most of our artists die as paupers due to exploitation, mismanagement of funds and general lack of industry knowledge. Therefore we are partnering with various stakeholders in order to help with the intervention of the continuous problems they are faced with.


SAADA at work

Who is eligible to participate?

  • Young South African artists
  • Either solo or group acts. -Aged 18 to 28, all races, all genders.
  • Applications are welcomed from all genres of music: Hip Hop, Kwaito, Rock, Pop, Jazz, Urban etc.
  • Those willing to working collaboratively with mentors and other beneficiaries of the programme.

Upcoming Events